A LOUISVILLE, KENTUCKY-BASED CONSULTING FIRM, focused on distillery strategy and development.


Our Mission

The Spirits Group specializes in distillery strategy and operations. From distillate/maturate analysis and blending to business management and forecasting, we offer a complete suite of services that ensure quality control on both the production and business side of spirits. Our private, hands-on team offers more than a decade of experience across the industry in the service of helping you define, hone, and execute your goals.


Our services

Industry insight and guidance

Sales forecasting

Barrel modeling

Bulk bourbon provision

Strategic plan development

Quality Control


Monica Wolf_Headshot.jpg

Monica Wolf

Founder and Managing Partner of The Spirits Group, where she specializes in business-side evaluation, evolution and planning for emerging and established distilleries.

She was previously with Wolf Consulting LLC where she performed in-depth market research, including white papers on the state of the whiskey industry, development of pro formas, related barrel models and craft distillery business plans, brokered the sale of bulk bourbon and assisted in craft distillery M&A work. Prior to returning to the spirits industry, she was a senior financial analyst at Deloitte Consulting.

Monica serves as a judge at the American Distilling Institute spirits judging, is a board member for Bourbon Women and Locust Grove, and plans and executes consumer tasting events around the country as well as at her event space in Louisville, Kentucky. She holds a B.S. in Business Management and an M.B.A from Mount Saint Mary’s University.

Bourbon (2 of 17).jpg

Ashley barnes

Co-Founder and Director of Quality and Blending for The Spirits Group where she specializes in flavor profile projections, blending, product development and quality control.

She was previously with Four Roses Distillery as the Assistant Quality Control Manager where she performed flavor profiling, formulation and blending. Ashley started working for a pharmaceutical company as a Raw Materials Chemical Analyst early in 2012 and a few months later accepted a position as a Quality Control Technician for Buffalo Trace Distillery. There she worked alongside several experts learning the inner workings of blending and quality control in the bourbon industry.

Ashley serves as a judge at the American Distilling Institute and American Craft Spirits Association spirits competitions, using her knowledge and experience to critique and provide educational feedback to craft distillers. She holds a B.S. in Biology with a minor in Chemistry from Eastern Kentucky University. 

Contact Us

Name *

The Spirits Group

Louisville, KY 40206

Monica Wolf


Ashley Barnes